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Helping hand for small businesses to achieve digital success

Wednesday 4th April 2018

Free training is available to help small businesses catch up with new technologies to help boost their reputation online and increase sales.

Almost one third of UK businesses admit to being slow to embrace digital skills despite admitting that this could adversely affect their productivity.

A project funded by the European Social Fund is set to help address this with a programme of free training for small businesses in the Leicester and Leicestershire area. Short courses in digital marketing, website design and desktop publishing are due to be held at the College’s campuses in Wigston and Hinckley starting this month.

Harmi Kandola-Basi, employer engagement adviser at the North Warwickshire and South Leicestershire College said, “These courses are ideal for small, local businesses who want to enhance their current marketing strategy.

“The Award in Digital Marketing, starting on Thursday 12 April, is accredited by the Chartered Institute of Marketing – the leading professional body for marketing training. Throughout this programme, you will learn about the digital landscape and how to use the right tools to really enhance your marketing.

“As part of the web design course, starting on Wednesday 18 April, businesses will be taken through the design, structure, layout and navigation of a website as well as how to take and use the perfect photograph.

“The desktop publishing course starting Wednesday 9 May, will enable them to create professional print documents including print-ready posters, leaflets and booklets.”

The courses run in the evenings to make them more accessible.

In order to be eligible, businesses must have 250 or fewer employees located in the Leicester and Leicestershire Enterprise Partnership area. Employees taking part in the courses must be aged 19 or over, work for 16 hours per week and meet UK residency criteria.

To find out more, email call 0116 264 3545.

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