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CIM Level 6 Professional Marketing: Award in Digital Strategy

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For more information about this course, or to discuss the application process, please contact us.

Course CodeD5214
Academic Year1718
Dates19th April 2018 to 5th July 2018
Times18:00 to 21:00
Location NameSouth Wigston Campus
AreaBusiness, Management & Admin
Mode Of ProvisionPart Time
IntroductionDigital Strategy - To provide insight into how organisations can implement a digital marketing strategy and build these capabilities into the overall strategic plan.
Study OutlineDigital marketing has evolved from a set of tactical actions into a significant element of strategy. This module provides insight and in-depth consideration into how organisations can implement digital marketing capabilities into strategic marketing planning.

Aims of the module

This module outlines how understanding and analysing the macro and micro-environments can enable organisations to assess the impact of the disruptive digital landscape in delivering objectives, to develop strategic recommendations and how creating digital marketing mixes can enable organisations to respond with agility to market needs. It examines how the management of digital channels and the application of key digital measures help to achieve business objectives.

For more information please see:
Entry RequirementsLevel 4 CIM Certificate in Professional Marketing or educated to degree level and working in a strategic marketing role.
EquipmentThere are study texts recommended by CIM which will be helpful to your studies.

You are also required to become a member of CIM:

You will also need to pay for each assessment directly to CIM, please see the website for more information.
Attendance95% attendance at the weekly sessions are advised.
AssessmentA work-based portfolio which is broken down into three tasks: research, plan and report
ProgressionContact the college for further information on enrolment or attend one of our Open Days.
QualificationLevel 6 Award in Digital Strategy

On successful completion of the Mandatory Modules and one elective module you will achieve the CIM Level 6 Diploma in Professional Marketing.
Awarding BodyCIM: Chartered Institute of Marketing
Availble Full-time?N
Availble Part-time?Y
Suitable for Higher Education?Y
Suitable for Individuals?Y
Suitable for Employers?Y
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South Leicestershire College
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