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For more information about this course, or to discuss the application process, please contact us.
|Dates||30th March 2017 to 22nd June 2017|
|Times||18:15 to 21:15|
|Location Name||South Wigston Campus|
|Area||Business, Management & Admin|
|Mode Of Provision||Evening|
|Introduction||The CIM Certificate in Professional Marketing has been developed for those who are in marketing and are looking to progress their career. This new qualification will give you the practical skills and knowledge to devise and implement tactical marketing activities and campaigns. You will gain relevant and contemporary marketing knowledge that will help you build your credibility in your professional marketing role. This recognised CIM qualification is ideal if you are a junior marketer, working in a support role or simply undertake marketing as part of your job.|
|Study Outline||Three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria (weighting indicated in brackets). By the end of this module you should be able to:|
Unit 1: The digital landscape
Understand the opportunities and challenges presented through the disruptive digital environment (15%).
Assess the impact and influence of the dynamic digital environment (15%).
Unit 2: Digital toolkit
Understand how key digital tools can support and enhance marketing (20%).
Understand the relevance of digital platforms and channels in context (20%).
Unit 3: Digital in action
Develop digital activities to support and enhance multichannel marketing (15%).
Apply the key principles involved in monitoring and measuring digital marketing effectiveness (15%).
|Entry Requirements||CIM Introductory Certificate in Marketing (Level Two or Three)|
An NVQ or SVQ Level 3 (equivalent to NGF Level 3)
An NVQ or SVQ Level 4 in any other subject (UK equivalent to NGF Level 4 and above)
International Baccalaureate (equivalent to NQF Level 3 and above) or a pass of the entry test onto Level 4 If English is not your first language, you`ll also need to provide evidence of at least IELTS 6.5 or Trinity ISE III or Trinity ISE IV
To enrol for this course you need to meet one or more of the Chartered Institute of Marketings admissions criteria
|Equipment||No special equipment necessary|
|Attendance||Classes are held at our Hinckley campus on a Wednesday evening between 6pm and 9pm|
|Assessment||A work-based portfolio which is broken down into three tasks: research, plan and report.|
|Progression||Level 6, or one of the other Level 4 modules.|
|Awarding Body||Chartered Institute of Marketing|
|Suitable for Higher Education?||Y|
|Suitable for Individuals?||Y|
|Suitable for Employers?||Y|
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